The sound of the cricket bat hitting the ball during the Women’s Premier League (WPL) is now matched by the sound of cash registers ringing off the field. The WPL is no longer just a sporting event; it has rapidly established itself as a major commercial powerhouse, transforming the financial landscape of women’s cricket in India. This success is most visibly confirmed by the rapidly escalating WPL team sponsors and brand value.
The massive commitment from India’s leading corporate entity, the Tata Group, which secured the league’s Title Sponsorship rights until 2027, was the initial validation. This multi-year deal, promoting flagship brands like Tata Capital and Tata Motors, set the stage for a commercial ecosystem built on stability and prestige. However, the true measure of the league’s success lies in the enthusiasm shown by individual franchises in attracting diverse, high-value partnerships. This unprecedented corporate trust underlines the PHENOMENAL appeal and commercial viability of the women’s game.
The growth in viewership—with TV ratings surging by as much as 150% and linear TV viewership growing 142% by the mid-season of WPL 2025—has created a must-have property for advertisers. Consequently, the list of WPL team sponsors and brand value has grown exponentially, reflecting rising confidence in the league’s ability to reach a captive audience of over 300 million viewers. The narrative is clear: women’s cricket is here to stay, and corporate India is investing heavily in its future.
The Corporate Line-up: Decoding the WPL team sponsors and brand value
The strength of the WPL’s commercial appeal is best illustrated by the sheer diversity and financial heft of the brands that have staked their claim on the team jerseys. These aren’t just one-off deals; they are strategic alliances that demonstrate a clear return on investment (ROI) and a return on opportunity (ROO).
Below is a snapshot of the major sponsors from the 2025 season, proving the league’s widespread market acceptance:
| Team Name | Main/Title Sponsor (Jersey Front) | Principal/Major Partners |
| Mumbai Indians (MI) | Lotus Herbals (Beauty/FMCG) | Ashok Leyland (Automotive), Usha International, Skechers |
| Royal Challengers Bangalore (RCB) | Kajaria Ceramics (Infrastructure/Home) | Mia by Tanishq (Jewelry), Royal Challenge Whiskey, Puma |
| Delhi Capitals (DC) | DP World (Logistics) | JSW Paints, Greenpanel, Puma |
| Gujarat Giants (GG) | Ambuja Cement (Infrastructure) | Fortune, Joy, JSW Paints, Adani Group |
| UP Warriorz (UPW) | Kay Beauty (Beauty/Personal Care) | EaseMyTrip (Travel), CarLelo, JSW Paints, Ponds |
The composition of the WPL team sponsors and brand value is significant. It moves far beyond the traditional staples of cricket advertising (like auto and fantasy sports). We see prominent beauty brands like Lotus Herbals and Kay Beauty, luxury jewelry brands like Mia by Tanishq, and home solution providers like Kajaria Ceramics and Ambuja Cement leading the way. This shift shows that brands are targeting the league’s unique demographic—a young, socially conscious, and increasingly affluent audience that is passionate about women’s empowerment and athletic achievement. This massive diversification is a key component of the surging WPL team sponsors and brand value.
The New Gold Rush: Attracting Non-Traditional Brands
What makes the WPL a unique investment proposition? Experts note that the league acts as a strategic entry point for brands that find the established men’s Indian Premier League (IPL) too expensive or too saturated. For a fraction of the IPL cost, brands secure high visibility on jersey fronts and digital streams, gaining access to a rapidly growing, engaged audience.
Furthermore, the WPL successfully attracts advertisers from sectors that traditionally had minimal presence in cricket. By 2025, the league saw participation from over 70 brands across 45 industry categories—a significant increase from its debut season. Sponsorship revenue has risen by an estimated 10-20% year-on-year, reflecting the growing confidence that sponsors have in the league’s commercial potential.
The association of WPL team sponsors and brand value with themes of empowerment and inclusivity provides an invaluable emotional connection. As the Chief Marketing Officer of RSH Global (which owns the brand Joy, a Gujarat Giants partner) noted, associating with the WPL helps advance a narrative that resonates with women consumers nationwide, fostering pride and respect for the brand. This unique narrative-driven marketing opportunity is what differentiates the WPL team sponsors and brand value from other sports properties.
Beyond the Jersey: Central Sponsorships and League Reach
The commercial success of the WPL is not limited to individual team jerseys. The central sponsorship deals secured by the BCCI for the league itself are equally compelling. Beyond the Tata Group’s title sponsorship running until 2027, the WPL has attracted significant central partners for the 2025 season:
- Official Strategic Timeout Partner: CEAT (Tyres)
- Official Beverage Partner: Amul Kool (FMCG)
- Official Digital Streaming Partner: Jio Cinema
These central deals, combined with the diverse WPL team sponsors and brand value, signal a collective, nationwide endorsement of women’s cricket. The league has become a vital asset for broadcasters like JioStar, who secured ten diverse brands for the WPL 2025 season, including State Bank of India (SBI) and AMFI (Association of Mutual Funds in India). This influx of investment from critical sectors like BFSI (Banking, Financial Services, and Insurance) further validates the financial gravity of the league.
The overall revenue generated from the WPL team sponsors and brand value contributes directly to the financial sustainability of the entire league, ensuring better infrastructure, higher player salaries, and greater development opportunities for the next generation of cricketers.
Conclusion: The New Commercial Ecosystem
The story of WPL team sponsors and brand value is a testament to the league’s immediate and enduring success. What began as a bold experiment has quickly become the world’s second most lucrative women’s sports league. The WPL offers sponsors a unique blend of massive digital reach, an engaged audience, a feel-good narrative of empowerment, and a comparatively cost-effective entry point into the highly competitive cricket market.
As the league matures, analysts predict the WPL team sponsors and brand value will continue its upward trajectory, potentially closing the gap with established properties like the IPL. The PHENOMENAL interest from a diverse range of industries—from cement and logistics to cosmetics and jewelry—confirms that women’s cricket has decisively broken through old commercial barriers. The WPL is not just selling cricket; it is selling the future of women’s sports.
